Kids Gone Kawaii! SM Kids’ Fashion Toon Fest 2014

A prominent aspect of Japanese culture, and embraced by the most fashion forward of stylephiles, “Kawaii” is the theme of this year’s SM KIDS’ FASHION TOON FEST, incorporating bright colours, graphic visuals and everything cute and lovable.


For this stand out collection, three categories take the lead—Princess, Cutie and Hero.

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